MORAL MARKETS: THE CRITICAL ROLE OF VALUES IN THE ECONOMY. EDITED BY PAUL J. ZAK. PRINCETON UNIVERSITY PRESS, 2008. The prevalence of the Homo economicus model of humanity has crowded out considerations of important noneconomic aspects of human nature--most importantly the moral dimension of human thought and conduct. As a result, our understanding of the present ills besetting the business world and the market economy is incomplete, and the policy prescriptions flowing there from are often suboptimal (if not counterproductive).
